000 -LEADER |
fixed length control field |
00408nam a2200181Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190523154508.0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
50492 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Author Mark |
ADV |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Cowling, Keith |
110 ## - MAIN ENTRY--CORPORATE NAME |
9 (RLIN) |
92355 |
Corporate name or jurisdiction name as entry element |
Cable, John. |
245 ## - TITLE STATEMENT |
Title |
ADVERTISING and economic behaviour |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London |
Name of publisher, distributor, etc. |
Macmillan |
Date of publication, distribution, etc. |
1975 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
viii, 202 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |