000 -LEADER |
fixed length control field |
00414nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180710s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
235900 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Author Mark |
GOE |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Goetsch, Hol |
245 ## - TITLE STATEMENT |
Title |
Developing, implementing, & managing an effective marketing plan |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chicago |
Name of publisher, distributor, etc. |
American Marketing Association |
Date of publication, distribution, etc. |
1993 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 249 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing - Planning |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |