000 -LEADER |
fixed length control field |
00449nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
72864877 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8342 |
Author Mark |
PET |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
PETER, J Paul |
245 ## - TITLE STATEMENT |
Title |
Consumer behavior and marketing strategy |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston |
Name of publisher, distributor, etc. |
McGraw-Hill |
Date of publication, distribution, etc. |
2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 578 p.- |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
McGraw-Hill/Irwin series in marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |