000 -LEADER |
fixed length control field |
00575nam a2200205Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220119134154.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
256133603 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8342 |
Author Mark |
ARN |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
ARNOLD, Eric |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Price, Linda |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Zinkham, George |
245 ## - TITLE STATEMENT |
Title |
Consumers / |
Statement of responsibility, etc. |
[by] Eric Arnold, Linda Price, George Zinkham |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston |
Name of publisher, distributor, etc. |
McGraw - Hill |
Date of publication, distribution, etc. |
2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 750 p.- |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
McGraw-hill/Irwin series in marketing |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer psychology |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |