CRAFTING the perfect name: the art and science of naming a company or product /[by] George...[et al.]
Contributor(s): George [et al].
Publisher: Chicago Probus pub. 1991Description: x, 201 p.ISBN: 155738200X.Subject(s): Production managementDDC classification: 658.5Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.5 CRA (Browse shelf) | Available | 113646 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser
Includes appendixes and index.
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