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Service excellence: marketing's impact on performance

Publisher: Chicago American Marketing Association 1989Description: vi, 188 p.ISBN: 877572003.Subject(s): MarketingDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 SER (Browse shelf)	Available		268401

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Previous	658.8 SER SERVICE quality: new directions in theory and practice	658.8 SER SERVICES marketing: text and readings	658.8 SER Service delivery and public sector marketing	658.8 SER Service excellence: marketing's impact on performance	658.8 SHE Marketing Theory: Evolution and Evaluation	658.8 SHE Rethinking business to business marketing	658.8 SHE Winning back your market: the inside stories of the companies that did it	Next

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