Consumer values and brand loyalty: a study on the perception of consumers on select branded clothing wears Thesis submitted to Thiruvalluvar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce
By: Sathya, Prasath Kumar, D
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Publisher: Vellore Thiruvalluvar University 2017Description: 203 p.Subject(s): Branding (marketing) | Consumer values-textilesDDC classification: 658.827 SAT
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books - Use in Library (PR)
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Management and Commerce Science & Technology | PR | 658.827 SAT (Browse shelf) | Not for loan | 275012 |
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