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Marketing strategies adopted by the select pharmaceutical companies: Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce

By: Abdul Khader, Vageetha.
Publisher: Tamil Nadu, Chikkanna Government Arts College, 2017Description: 165 p.Subject(s): Drugs-marketing- India | Pharmaceutical industry-India | Marketing strategies-DrugsDDC classification: 338.476151 ABD
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