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Impact of product placement in Indian movies on consumer buying behaviour-a study with reference to Chennai Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Management

Publisher: TamilNadu Bharathiar University 2018Description: 162 p.Subject(s): Brand name products

DDC classification: 658.827 DIN

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books - Use in Library (PR)	Management and Commerce Science & Technology	PR	658.827 DIN (Browse shelf)	Not for loan		274997

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