Consumer profiles: an introduction to psychographics
By: Gunter, Barrie | Furnham, Adrian.
Publisher: London Routledge 2015Description: (v.5-vii, 189 p.ISBN: 9781138832466.Subject(s): Consumer behaviorDDC classification: 658.8342Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Reference (R) | Management and Commerce Science & Technology | R | 658.8342 GUN (Browse shelf) | Available | 275617 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
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658.8342 CON Consumer behavior | 658.8342 GUN Consumer profiles: an introduction to psychographics | 658.8342 GUN Consumer profiles: an introduction to psychographics | 658.8342 GUN Consumer profiles: an introduction to psychographics | 658.8342 PET Consumer Behavior and Marketing Strategy / | 658.8342 PET Consumer Behavior and Marketing Strategy / | 658.8342 SCH Consumer behavior |
Includes bibliography and index.
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