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The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips, Greg Cordell, Geno Church, And John Moore

Publisher: Hoboken Jjohn Wiley & sons. 2013Description: xii, 212 p.ISBN: 9781118533338.Subject(s): Direct marketing

DDC classification: 658.872

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Item type	Current location	Collection	Call number	Status	Notes	Date due	Barcode
Books in Stacks (S)	Engineering Library Science & Technology	S	658.872 PAS (Browse shelf)	Available	ENG		276258

Previous	No cover image available	No cover image available			No cover image available	No cover image available	No cover image available	Next
Previous	658.87 LEW Retailing	658.87 MAS Modern retailing : Theory and practice	658.872 DEM The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms	658.872 PAS The passion conversation : understanding, sparking, and sustaining word of mouth marketing	658.92 NAV Copper mining and management	659.109 TUR The shocking history of advertising	659.10973 FEM From those wonderful folks who gave you pearl harbor : front-line dispatches from the advertising war	Next

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