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Essentials of marketing /[by] E.Jerome McCarthy

Series: Irwin series in marketing. Publisher: Homewood Irwin 1991Description: xvii, 540 p.-.ISBN: 256026483.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 MAC (Browse shelf)	Available		100663

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Includes glossary and index

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