Essentials of marketing research / [by] William G.Zikmund, Barry J.Babin
By: Zikmund, W.G | Babin, Barry.
Publisher: Australia Cengage Learning 2007Edition: 3rd ed.Description: xvii, 414 p.ISBN: 8131502813.Subject(s): Marketing researchDDC classification: 658.83| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Main Library Science & Technology | S | 658.83 ZIK (Browse shelf) | Available | 182037 | |
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Management and Commerce Science & Technology | R | 658.83 ZIK (Browse shelf) | Available | 276004 | |
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Management and Commerce Science & Technology | S | 658.83 ZIK (Browse shelf) | Available | 186681 | |
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Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.83 ZIK (Browse shelf) | Available | 186682 |
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| 658.83 LUC Marketing research | 658.83 MAL Marketing research: an applied orientation | 658.83 WEI Marketing research | 658.83 ZIK Essentials of marketing research / | 658.834 LIN Consumer behavior / | 658.8342 ARN Consumers / | 658.8342 LOU Consumer behavior: concepts and applications |
Includes glossary and index.
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