Strategic brand management : building, measuring, and managing brand equity
By: Keller, Kevin Lane [et al].
Publisher: Chennai Pearson 2020Edition: 5th ed.Description: xxx,642 p.ISBN: 9789353946135.Subject(s): Brand name productsDDC classification: 658.827Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
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Books in Reference (R) | Management and Commerce Science & Technology | R | 658.827 STR (Browse shelf) | Available | MAN | 282593 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
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658.827 HED Brand management: research, theory and practice | 658.827 HED Brand management: research, theory and practice | 658.827 LAN Greener products : the making and marketing of sustainable brands | 658.827 STR Strategic brand management : building, measuring, and managing brand equity | 658.83 AAK Marketing research | 658.83 AAK Marketing research / | 658.83 BER Marketing research / |
Includes index
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