Video game marketing : a student textbook / Peter Zackariasson and Mikolaj Dymek.
By: Zackariasson, Peter.
Contributor(s): Dymek, Mikolaj.
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Description: vi, 155 pages ; 24 cm.ISBN: 9781138812277 (pbk.); 9781315748900(ebook).Subject(s): Video games industry | Video games -- MarketingDDC classification: 794.80688 Online resources: eBook Single File
Contents:
The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games.
Item type | Current location | Call number | URL | Status | Date due | Barcode |
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Internet | 794.80688 ZAC (Browse shelf) | https://doi.org/10.4324/9781315748900 | Available | NB3242 |
, Shelving location: Internet Close shelf browser
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721.04454 ASH Practical design of reinforced concrete buildings / | 770.2436325 DAL Forensic digital image processing : | 794.80681 BOY Video game law : | 794.80688 ZAC Video game marketing : | 794.81536 QUI Learn to implement games with code / | 808.066658 EKA Writing a business plan : | 910.68 TOU Tourism marketing : |
Includes bibliographical references and index.
The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games.
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