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Key Concepts in Marketing / [by] Jonathan Sutherland, Diane Canwell

Publisher: Hampshire Palgrave Macmillan 2004Description: ix, 310 p.ISBN: 9781403915276.Subject(s): MarketingDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 SUT (Browse shelf)	Available		181544

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Previous	658.8 SRI Case studies in marketing: the Indian context	658.8 STA How to prepare a marketing plan	658.8 STO Marketing and economics	658.8 SUT Key Concepts in Marketing /	658.8 SYL Preliminary certificate in marketing	658.8 TRE The discipline of market leaders /	658.8 VAR Marketing communication: principles and practice	Next

Includes index.

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