Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch
By: Belch, George E | Belch, Michael A.
Series: The McGraw - Hill/ Irwin series in marketing. Publisher: Boston McGraw-Hill/ Irwin 2001Edition: 5th ed.Description: xx, 795 p. DVD.ISBN: 72314451.Subject(s): AdvertisingDDC classification: 659.1| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
|
Management and Commerce Science & Technology | S | 659.1 BEL (Browse shelf) | Available | 150571 | |
|
Books in Stacks (S)
|
Management and Commerce Science & Technology | S | 659.1 BEL (Browse shelf) | Available | 150557 |
iGlossary: p. G1-G13; Index: p. I1-I19
There are no comments for this item.