Managing services marketing: text and readings
By: Bateson, John E.G.
Publisher: Fort Worth The Dryden Press 1992Edition: 2nd ed.Description: xiv, 594 p.ISBN: 30541646.Subject(s): Services industries- Marketing-managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 BAT (Browse shelf) | Available | 235571 | |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 BAT (Browse shelf) | Available | 235084 |
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