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Marketing / Warren J.Keegan, Sandra E. Moriarty, Thomas R. Duncan

Publisher: New Jersey Prentice Hall 1995Edition: 2nd ed.Description: xxviii, 743 p.ISBN: 13163872.Subject(s): MarketingDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 KEE (Browse shelf)	Available		245935

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Previous	658.8 KAO Entrepreneurship, creativity & organization: text cases & readings	658.8 KAP Basics of Distribution Management : a logistical approach /	658.8 KAS Perspectives in consumer behavior	658.8 KEE Marketing /	658.8 KEE Principles of global marketing	658.8 KEL Marketing planning and competitive strategy /	658.8 KEN Marketing in Small businesses	Next

Includes appendix, glossary and index

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