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Marketing communication: principles and practice

By: Varey, Richard J.

Publisher: London Routledge 2002Edition: 15th ed.Description: xxv, 389 p.ISBN: 415230403.Subject(s): Communication in marketingDDC classification: 658.802

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Item type	Current location	Collection	Call number	Status	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	658.802 VAR (Browse shelf)	Available	243683
Books in Reference (R)	Management and Commerce Science & Technology	R	658.802 VAR (Browse shelf)	Available	243684
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 VAR (Browse shelf)	Available	224836

Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser

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Previous	658.802 PIE Managing marketing information	658.802 SMI Marketing communications: an integrated approach /	658.802 VAR Marketing communication: principles and practice	658.802 VAR Marketing communication: principles and practice	658.802 YES Integrated marketing communication: the holistic approach	658.80285 ZIK Marketing: creating and keeping customers in an e-commerce world	658.803 HAR Glossary of marketing terms /	Next

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Marketing communication: principles and practice

By: Varey, Richard J.

Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser