Marketing communications: an integrated approach / [by]P.R. Smith, Jonathan Taylor
By: SMITH, P.R | Taylor, Jonathan.
Publisher: New Delhi Kogan page 2003Edition: 3rd ed.Description: xvi, 640 p.ISBN: 8175542330.Subject(s): Marketing | Communication- marketing
DDC classification: 658.802
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Management and Commerce Science & Technology | R | 658.802 SMI (Browse shelf) | Available | 153096 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
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No cover image available | No cover image available | No cover image available | ||
| 658.802 MAR Sustainable marketing | 658.802 PIE Managing marketing information | 658.802 PIE Managing marketing information | 658.802 SMI Marketing communications: an integrated approach / | 658.802 VAR Marketing communication: principles and practice | 658.802 VAR Marketing communication: principles and practice | 658.802 YES Integrated marketing communication: the holistic approach |
Includes index.
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