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Marketing management: a strategic planning approach /[by] Victor P.Buell

By: BUELL, Victor P.
Series: McGraw-Hill series in marketing. Publisher: New York McGraw-Hill 1985Description: xix, 682 p.-.ISBN: 70088659.Subject(s): Marketing managementDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode
Books in Stacks (S) Books in Stacks (S) Management and Commerce
Science & Technology
S 658.8 BUE (Browse shelf) Available 101967

Includes appendixes and index.

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