Marketing research
By: AAKER, David. A | Kumar, V | Day, George, S.
Publisher: New York John Wiley 1995Edition: 5th ed.Description: xvi,783 p.ISBN: 471552542.Subject(s): Marketing researchDDC classification: 658.83Item type | Current location | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books in Stacks (S) | Main Library Science & Technology | S | 658.8 AAK (Browse shelf) | Available | 136431 | |
Books in Reference (R) | Management and Commerce Science & Technology | R | 658.83 AAK (Browse shelf) | Available | 203919 | |
Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 AAK (Browse shelf) | Available | 136430 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
No cover image available | No cover image available | |||||||
658.827 HED Brand management: research, theory and practice | 658.827 LAN Greener products : the making and marketing of sustainable brands | 658.827 STR Strategic brand management : building, measuring, and managing brand equity | 658.83 AAK Marketing research | 658.83 AAK Marketing research / | 658.83 BER Marketing research / | 658.83 CHU Marketing research : a South Asian perspective / |
Include Glossary
There are no comments for this item.