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Marketing, 8e: marketing in the 21st century / [by]Joel R. Evans, Borry Berman

Publisher: New Delhi Biztantra 2003Description: xxxi, 687 p.ISBN: 8177223828.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Main Library Science & Technology	S	658.8 EVA (Browse shelf)	Available		150089
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 EVA (Browse shelf)	Available		125754

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Previous	658.8 DUN The Marketing Accountability Imperative: driving superior returns on marketing investments /	658.8 ENT Entrepreneurial marketing /	658.8 ETZ Marketing /	658.8 EVA Marketing, 8e: marketing in the 21st century /	658.8 FIL Marketing communications: interactivity, communities and content	658.8 GAR Exponential marketing: capturing sustainable growth in an environment of constan	658.8 GIL Marketing	Next

Includes appendix & index.

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