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Marketing: planning, implementation and control / [by] William M.Pride, O.C. Ferrell

Publisher: Australia Cengage Learning 2010Description: 564 p.ISBN: 8131512312.Subject(s): MarketingDDC classification: 658.8

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Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 PRI (Browse shelf)	Available		182036

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Includes appendixes and index.

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