Relationship Marketing : concepts, theories and cases / Supriya biswas
By: BISWAS, Supriya.
Publisher: New Delhi PHI Learning 2011Description: xvii, 406 p.ISBN: 9788120339835.Subject(s): Relationship marketingDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Reference (R) | Management and Commerce Science & Technology | R | 658.8 BIS (Browse shelf) | Available | 186731 |
includes appendix, references and index.
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