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Relationship marketing: successful strategies for the age of the customer

Publisher: California Addison-Wesley 1991Description: xiii, 242 p.ISBN: 201567695.Subject(s): MarketingDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 MAC (Browse shelf)	Available		235082

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Previous	658.8 MAC Key customers: how to manage them profitably /	658.8 MAC Management accocunting: strategic planning and marketing	658.8 MAC Marketing Plans: how to prepare them how to use them /	658.8 MAC Relationship marketing: successful strategies for the age of the customer	658.8 MAC Retail marketing plans: how to prepare them how to use them	658.8 MAC The economics of sellers' competition: model analysis of sellers' conduct /	658.8 MAC Basic marketing; a managerial approach	Next

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