SERVICES Marketing : integrating customer focus across the firm / [by] Valarie A.Zeithaml...[et al]
By: Zeithaml, Valarie A....[et al].
Publisher: New Delhi Tata McGraw-Hill 2009Edition: 4th ed.Description: xxix, 743 p.ISBN: 70660077.Subject(s): Marketing servicesDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8 SER (Browse shelf) | Available | 181554 |
Includes index.
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