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Strategic market planning: problems and analytical approaches / [by] Derek F.Abell, John S.Hammond

Publisher: New Jersey Prentice-Hall international 1979Description: xii, 527 p.ISBN: 138510490.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 ABE (Browse shelf)	Available		121137

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Previous	658.78 MOR Storage and control of stock; for industry and public undertakings	658.787 AGA Inventory management: concepts and dynamics	658.7882 BAL Basic business logistics: transportation materials management physical distribut	658.8 ABE Strategic market planning: problems and analytical approaches	658.8 AHM Internal marketing: tools and concepts for customer-focused management	658.8 AHM Internal marketing: tools and concepts for customer-focused management	658.8 AHM Internal marketing: tools and concepts for customer-focused management	Next

Includes index.

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