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Sun tzu strategies for marketing : 12 essential principles for winning the war for customers / [by] Gerald A.Michaelson, Steven W.Michaelson

By: MICHAELSON, Steven W | Michaelson, Steven W.
Publisher: New Delhi Tata McGraw-Hill 2006Description: xi, 244 p.ISBN: 70587450.Subject(s): MarketingDDC classification: 658.8
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Includes index.

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