Applications in basic marketing: clippings from the popular business press / [by] E.Jerome McCarthy, William D.Perreault., Jr.
By: McCARTHY, E.Jerome.
Contributor(s): PERREAULT, William D., Jr [Author].
Publisher: Boston Irwin 1990Description: viii, 210 p.ISBN: 256101167.Subject(s): Marketing managementDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 MAC (Browse shelf) | Available | 121390 |
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