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The Japanese marketing system: adaptations and innovations / by] M.Yoshino

Publisher: Cambridge Mit press 1979Description: xx, 319 p.ISBN: 262240122.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 YOS (Browse shelf)	Available		95083
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 YOS (Browse shelf)	Available		51053

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Previous	658.8 WIL The fundamentals and practice of marketing	658.8 YAU Consumer Behaviour in China: Customer Satisfaction and Cultural Values	658.8 YOS The Japanese marketing system: adaptations and innovations	658.8 YOS The Japanese marketing system: adaptations and innovations	658.8 ZAN Targeting the Trendsetting Consumer: How to Market your Product or Service to In	658.8 ZEI Delivering quality service; balancing customer perceptions and expectations	658.8 ZEI Services marketing	Next

Includes bibliography and index.

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