Basic marketing; a managerial approach [by]E.Jerome McCarthy
By: McCARTHY, Jerome E.
Publisher: Homewood Richard D. Irwin 1981Edition: 7th ed.Description: xix, 762 p.ISBN: 256025339.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8 MAC (Browse shelf) | Available | 91215 | |
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 MAC (Browse shelf) | Available | 96044 | |
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Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8 MAC (Browse shelf) | Available | 87447 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
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| 658.8 LOV Services marketing: people, technology, strategy | 658.8 LUC Marketing Research / | 658.8 MAC Basic marketing; a managerial approach | 658.8 MAC Basic marketing; a managerial approach | 658.8 MAJ Marketing in perspective | 658.8 MAJ Marketing in perspective | 658.8 MAL Marketing research: an applied orientation |
Includs Glossary& index
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