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Basic marketing; a managerial approach

By: McCARTHY, Jerome E.

Publisher: Homewood Richard D. Irwin 1987Edition: 9th ed.Description: xviii, 749p.ISBN: 256036497.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 MAC (Browse shelf)	Available		202536
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 MAC (Browse shelf)	Available		202524

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Basic marketing; a managerial approach

By: McCARTHY, Jerome E.

Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser