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1978 supplement: consumer transactions /[by] David A.Rice

Publisher: Boston Little, Brown 1978Description: xiv, 275.ISBN: 87524.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 RIC (Browse shelf)	Available		87524

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Previous	658.8 REF REflections on the futures of marketing: Practice and education	658.8 RES Research traditions in marketing	658.8 REV REVIEW of marketing 1987	658.8 RIC 1978 supplement: consumer transactions	658.8 RIC Consumer transactions /	658.8 RIC Consumer transactions /	658.8 RIE Bottom-Up marketing	Next

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