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Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity

Publisher: New York Free press 2004Description: xviii, 348 p.ISBN: 743249380.Subject(s): Brand name productsDDC classification: 658.827

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.827 AAK (Browse shelf)	Available		156687

Previous	No cover image available	No cover image available		No cover image available	No cover image available			Next
Previous	658.82 MAR Salesmanship: modern principles practices /	658.82 SOA Promotional feats: the role of planned events in the marketing communications mix	658.8213 RAO The new science of marketing: state-of-the art tools for anticipating and tracking the market forces that will shape your company's future	658.827 AAK Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity	658.827 CRA The real power of brands: making brands work for competitive advantage	658.827 KAP The new strategic brand management: creating and sustaining brand equity long term	658.83 ADV ADVANCED methods of marketing research	Next

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