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Cases in European marketing management / [by] John A.Quelch, Kamran Kashani, Sandra Vandermerwe

Series: Irwin series in marketing. Publisher: Illinois Irwin 1994Description: xiii, 525 p.-.ISBN: 256157227.Subject(s): Marketing management-EuropeDDC classification: 658.80094

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.80094 QUE (Browse shelf)	Available		142774
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.80094 QUE (Browse shelf)	Available		142433

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Previous	658.8005 ANN ANNUAL editions: Marketing 1999/2000	658.80052 ADV ADVANCES in services marketing and management research and practice: a research	658.800723 SHA Case studies in marketing	658.80094 QUE Cases in European marketing management /	658.80094 QUE Cases in European marketing management /	658.800952 MAR The honourable customer: marketing and selling to the Japanese in the 1990s	658.800952 MAR The honourable customer: marketing and selling to the Japanese in the 1990s	Next

Includes index.

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