Cases in marketing management / [by] Kenneth L.Bernhardt, Thomas C.Kinnear
By: BERNHARDT, Kenneth L | Kinnear, Thomas C.
Publisher: Boston Irwin 1991Edition: 5th ed.Description: xvi, 815 p.ISBN: 256088322.Subject(s): Marketing managementDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 BER (Browse shelf) | Available | 126205 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser
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658.8 BEA Marketing: principles and perspectives / | 658.8 BEC Foundations of marketing / | 658.8 BEC Foundations of marketing / | 658.8 BER Cases in marketing management / | 658.8 BER Marketing services: competing through quality | 658.8 BER Marketing | 658.8 BER Marketing |
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