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Classic failures in product marketing: marketing principles violations and how t

Publisher: Chicago NTC Business Books 1992Description: ix, 205 p.ISBN: 844234583.Subject(s): Product managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 HEN (Browse shelf)	Available		235741

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Previous	658.8 HAR Marketing mistakes	658.8 HAY Measuring customer satisfaction: development and use of questionnaires	658.8 HAY Measuring customer satisfaction: survey design, use and statistical analysis methods	658.8 HEN Classic failures in product marketing: marketing principles violations and how t	658.8 HES Service breakthroughs: changing the rules of the game	658.8 HES Successful marketing research: the complete guide to getting and using essential information about your customers and competitors /	658.8 HES Marketing	Next

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