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Company image and reality: a critique of corporate communications

Publisher: London Cassell Education 1994Description: 261 p.ISBN: 304318787.Subject(s): CorporationsDDC classification: 659.2

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	659.2 BER (Browse shelf)	Available		220778

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Previous	659.11112 BAR Essentials of media planning: a marketing viewpoint	659.159 STA Advertising manager's handbook	659.19 MED Insult or injury?: an enquiry into the marketing and advertising of British food	659.2 BER Company image and reality: a critique of corporate communications	659.2 CUT Effective public relations /	659.2 FOM Reputation: realizing value from the corporate image	659.2 FOS 101 ways to get great publicity	Next

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