Contemporary advertising / [by] Courtland L.Bovee, William F.Arens
By: Bovee, Courtland L | Arens, William F.
Series: The Irwin series in marketing. Publisher: Boston Irwin 1992Edition: 4th ed.Description: xxxi, 718 p.ISBN: 025609196X.Subject(s): AdvertisingDDC classification: 659.1| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
|
Management and Commerce Science & Technology | S | 659.1 BOV (Browse shelf) | Available | 145940 |
Glossary: p. G 1-G 22; Index: p. I 1-I 16
There are no comments for this item.