CRAFTING the perfect name: the art and science of naming a company or product 
/[by] George...[et al.] 
 - Chicago  Probus pub.  1991 
 - x, 201 p. 
<br/><br/> Includes appendixes and index. 
<br/><br/><label>ISBN: </label>155738200X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Production management
<br/><br/><label>Dewey Class. No.: </label>658.5  / CRA