Linoff, Gordon S. <br/><br/>
Data mining techniques: for marketing, sales and customer relationship managemen 

 - 3rd ed. 
 - New Delhi  Wiley  2011 
 - xl, 847 p. 
<br/><br/><label>ISBN: </label>9788126534722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining
<br/><br/><label>Dewey Class. No.: </label>5.74  / LIN