Cohen, William A. <br/><br/>
Developing a winning marketing plan 

 - New York  John Wiley & Sons.  1987 
 - x, 324 p. - 
 - Wiley series on business strategy. .
<br/><br/><label>ISBN: </label>471845299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / COH