Day, George., ed. <br/><br/>
The Interface of marketing and strategy 

 - Greenwich  JAI Press  1990 
 - xxi, 453 p. 
<br/><br/><label>ISBN: </label>892328096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.802  / INT