PETER, paul J. Tarpey, lawrence X. Donnelly, James H., Jr. <br/><br/>
A Preface to marketing management 
/[by] J.Paul peter, James H.Donnelly, Jr. Lawrence X.Tarpey 
 - Plano  Business pub.  1982 
 - xii, 275 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>256027129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PET