Bennett, Peter D., ed. <br/><br/>
Dictionary of marketing terms / 
edited by Peter D. Bennett 
 - 2nd ed. 
 - Chicago  NTC Pub.  1998 
 - xiv, 316 p. 
<br/><br/> Includes references. 
<br/><br/><label>ISBN: </label>8176490199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-dictionary
<br/><br/><label>Dewey Class. No.: </label>658.803  / DIC