Balathandayuthapani, M

Impact of service quality, service recovery and sales promotion on satisfaction, loyalty and intention to purchase among the generation y customers of online retailers in Coimbatore Thesis submitted to Bharathiar University for the award of Degree of Doctor of Philosophy in Management - TamilNadu Jansons school of Business 2018 - 129 p.


Consumer satisfaction-Evaluation

658.8343 BAL