Dempster, Craig Lee, John <br/><br/>
The rise of the platform marketer  : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms 

 - Hoboken  John Wiley & Sons.  2015 
 - xii, 228 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781119059721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Consumer behaviour<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / DEM