Phillips, Robbin <br/><br/>
The passion conversation  : understanding, sparking, and sustaining word of mouth marketing 
/ Robbin Phillips, Greg Cordell, Geno Church, And John Moore  
 - Hoboken  Jjohn Wiley & sons.  2013 
 - xii, 212 p. 
<br/><br/><label>ISBN: </label>9781118533338 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Word-to-mouth-marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / PAS